Their objective was to create standout in a highly cluttered market driving direct quotes. Hiscox chose responsive mail to reduce the reliance on less effective PPC channels. A successful direct mail campaign relies on accurate data, excellent targeting, innovative design and a great campaign strategy the Hiscox campaign has it all. The Ark team really love this campaign it’s refreshing to see such a highly-targeted use of mail clearly demonstrating its value in the marketing mix. Intrigued? Give us a shout! Just bring your goals, a link to your website, and let Thysse handle the rest.This week sees the announcement of the winners of the DMA annual awards where Hiscox in conjunction with WDMP has picked up Silver for their best use of mail. While we love taking things a step further and explaining the ‘how’ behind everything we do – the great news is that you don’t have to do any of the leg work yourself! Thysse has a full team of experts ready to facilitate your Mail+ digital marketing campaign from start to finish. Combining strategic, repetitive messaging with digital advertising not only enhances your direct mail campaigns, but provides real, tangible evidence that it’s working. We also know you need to have the utmost confidence that your investment will be returned. We understand that investing in marketing for your business can feel like more of a giant leap than a step. Think of LEADMatch as your ticket to building the perfect, optimized mail list. That means you can get the postal addresses of visitors who did not receive your mailing and retarget them. LEADMatch is a particularly standout component of Mail+ because it can identify website visitors from your direct mail campaign, as well as unique visitors to your website. Imagine if you could tap the huge pool of anonymous prospects who visit your website who leave before taking action. Here’s what each component brings to the table: This is accomplished via multiple integrated features, all of which can be tracked and analyzed on a user-friendly dashboard. Mail+ is a marketing program that’s designed to track the effectiveness of direct mail campaigns – while boosting their overall results – through multi-channel marketing with Google, Social Media and Informed Delivery. But before we delve into the secrets behind how this cloud-based digital marketing platform works, let’s lay down the bottom line: What the heck is it? It enhances the already significantly-higher response rates of direct mail, and combines it with the superb trackability of digital mail. What’s fueling these synchronized touchpoints? It’s called Mail+ and it’s Thysse’s latest technology in direct mail. During that sad, spaghetti-sauce-laden stint, Google ads swoop in to save the day by reminding the recipient of your brand’s greatness (7). Your postcard is slowly covered by a stack of dirty dishes. Your recipient gets pulled away on a business trip. Any calls placed using the phone number printed on your mail piece are automatically logged and recorded. They receive a link to a landing page and coupon in an automated response their contact info and website behavior logged.īefore making the trek to your store, they decide to call your business to verify product availability (6). Intrigued by the 20% off promo, they send a text with the SMS trigger printed on your piece (5). Your recipient snags the postcard from the mailbox and gives it a once-over (4). Perhaps they (3) click the interactive link and engage with your website before heading down the driveway. While enjoying their morning coffee, they see it again at the top of their daily Informed Delivery email (2). What if you could significantly increase the number of touchpoints on a single direct mail piece and improve its reach (per recipient) across multiple, integrated channels without lifting a finger? How is that even possible?Ī soon-to-be recipient of your postcard first catches a glimpse of your company’s ad while perusing Facebook (1). What is cloud-based digital marketing, and how does it boost the impact of your direct mail campaigns? Digital Advertising & Improved tracking for Direct Mail is here.
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